Services (select from list below)
Market analysis, Value proposition definition & Business plans
Communication strategies, Information Management & Website development
Object library & Content development, copywriting & art direction
Management presentations, mentoring & training
Selling aids & Merchandising materials
Portfolio
Links
Contact Us

 

 


 

 

 

ASPAC Consulting Group Pty Ltd

Telephone
61 2 9331 3336
0418 230 562
Email alan.loveard@aspac-consulting.com.au











Portfolio

The examples on this page include a selection of projects to illustrate ASPAC services. They have many elements in common:

 

    • All examples included evaluation of the market, customer base, competitive status and other strategic issues as the basis for Value Proposition development. (see side menu for more details)
    • The overall "look & feel" of all marketing elements, namely the graphics, colours, copy, illustrations etc was carefully designed to reflect the new business positioning.
    • Existing illustrations were used where possible, but virtually all required cropping, resizing and other modification. In many cases we took new shots and developed communication concepts
    • Most of the client's existing copy was rewritten by ASPAC to suit the communication strategies and communicate the value propositions
 

Graeme Cooper Automotive

This is one of several Automotive clients. For Graeme, we completed a strategic analysis and developed communications and promotional concepts, resulting in a new website with on-line service bookings and parts sales. The entire operation was completed in record time and within a tight budget. ASPAC provides ongoing marketing support to this client

Click on the image to visit the website

Land Rover parts & service

 

SAILTECH SAILMAKERS

One of many Marine Industry clients, this vibrant young team of sailmakers needed a new identity to reflect its national customer base. ASPAC assisted with strategic advice, name, logo, copy, website and marketing development. Especially refer to the "materials" page for an innovative method of selecting sail fabrics

Click on the image to visit the SAILTECH website

Sailmaking & other marine industries
 


CENTRAL WEST JOINERY

Recently relocated to the Central West of NSW, a new identity was required to market joinery services to architects, specifiers, builders and home-owners. ASPAC created a new "look & feel" for the business and created an Information Management framework using a new website as the principal communication tool

Click on the image to visit the website

Traditional doors & windows
 


LI-LO

We re-launched the brand in 2001 with a new business plan, new pack designs, promotional, display, advertising materials, pricing structure, trading terms and trade deals, We continue to act as project managers for the brand. The gains have been consolidated by ongoing product development, 30 and 60 second commercials, demonstrations and innovative consumer promotions, all of which we have designed.

Click on the image to visit the LI-LO website


Leisure & Outdoor equipment

 

 

FLEET-HYDROL

Faced with many new, as well as existing items, ASPAC adopted its usual “think outside the square” approach to providing an entirely new information-management strategy:

  • The information “flow” was mapped to accommodate the needs of all stakeholders in the Value Chain.
  • All original text, images, specifications etc were digitised in object libraries with templates and version-controls.
  • In-house facilities were acquired for “print-on-demand” catalogues, achieving savings and eliminating out-of-date material.
  • Every page of the catalogue was converted to individual web-pages and indexed to facilitate fast loading and ease of maintenance.

Click on the image to visit the FLEET-HYDROL website

 

Marine hydraulics

Automotive service equipment

 

 

BAXTER FOOTWEAR

ASPAC conducted an extensive review of market categories to develop positioning, pricing and other marketing strategies for the overall brand and each market segment. New sales tools and a new website were developed, involving product photography, specification tables, advertising & promotion concepts.

Click on the image to visit the Baxter website

 

Footwear
 

Vehicle Color Design Centre

This client deals exclusively in the repair and restoration of prestige vehicles where it is not unusual for an owner to spend tens or thousands of dollars. ASPAC devised a new business positioning strategy for a new website with numerous examples, effective site navigation and other enhancements The project included:

  • Relocation of web hosting
  • New illustrations and copy with case-histories

Click on the image to visit the VCDC website

Automobile restoration

 

2008 All rights reserved