Portfolio

• All examples included evaluation of the market, customer base, competitive status and other strategic issues as the basis for Value Proposition development. (see side menu for more details)
• The overall "look & feel" of all marketing elements, namely the graphics, colours, copy, illustrations etc was carefully designed to reflect the new business positioning.
• Existing illustrations were used where possible, but virtually all required cropping, resizing and other modification. In many cases we took new shots and developed communication concepts
• Most of the client's existing copy was rewritten by ASPAC to suit the communication strategies and communicate the value propositions

Graeme Cooper Automotive

This is one of several Automotive clients. For Graeme, we completed a strategic analysis and developed communications and promotional concepts, resulting in a new website with on-line service bookings and parts sales. The entire operation was completed in record time and within a tight budget. ASPAC provides ongoing marketing support to this client

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SAILTECH SAILMAKERS

One of many Marine Industry clients, this vibrant young team of sailmakers needed a new identity to reflect its national customer base. ASPAC assisted with strategic advice, name, logo, copy, website and marketing development. Especially refer to the "materials" page for an innovative method of selecting sail fabrics

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CENTRAL WEST JOINERY

Recently relocated to the Central West of NSW, a new identity was required to market joinery services to architects, specifiers, builders and home-owners. ASPAC created a new "look & feel" for the business and created an Information Management framework using a new website as the principal communication tool

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LI-LO

We re-launched the brand in 2001 with a new business plan, new pack designs, promotional, display, advertising materials, pricing structure, trading terms and trade deals, We continue to act as project managers for the brand. The gains have been consolidated by ongoing product development, 30 and 60 second commercials, demonstrations and innovative consumer promotions, all of which we have designed.

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FLEET-HYDROL

Faced with many new, as well as existing items, ASPAC adopted its usual “think outside the square” approach to providing an entirely new information-management strategy:

• The information “flow” was mapped to accommodate the needs of all stakeholders in the Value Chain.
• All original text, images, specifications etc were digitised in object libraries with templates and version-controls.
• In-house facilities were acquired for “print-on-demand” catalogues, achieving savings and eliminating out-of-date material.
• Every page of the catalogue was converted to individual web-pages and indexed to facilitate fast loading and ease of maintenance.

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