Web Content Development

ASPAC brings a fresh approach to the development of effective information-content We do not expect our clients to provide finished material or even know how best to explain what they offer in terms that match the needs of potential customers and other stakeholders. It becomes our responsibility to evaluate, edit and enhance existing material or create/write new material to suit the needs of information-users.

This relevant, well-designed and written information will form the basis for ALL marketing communications - not just websites. We routinely advise to our clients to treat marketing communications as a process based on evaluation, strategy, realistic value propositions and the logical flow of information to users whose characteristics and needs are clearly defined. These may be summarised as follows:

• There is a distinct difference between What the information is and how it is to be used.

  Information should be considered from the viewpoint of the recipient. If it does not make sense to an "outsider" and answers their needs, it has little or no real value

• The components making up the total package of information needs to be structured - it may not be available to all stakeholders and/or it may need to be presented in different ways according to individual user-needs

• All information can be considered to be "objects." An object could be a part number, a line of text, an illustration, a diagram or flowchart, a Powerpoint, Excel or other file.

• When these objects have been created, they can be maintained and updated in a "one-time-write" regimen that helps to eliminate errors, duplications and wasted time. Each item of information is given specific properties to identify it, restrict it or use it in a defined manner.