Analysis, evaluation & business planning

Factual and objective assessment of the factors affecting the business now and in the forseeable future is the only realistic basis for effective strategic planning. A critical aspect of this is objectivity - the ability to set aside the "how we do things here" mentality in order to evaluate current and potential market categories, define the needs and characteristics of the various purchasers, how your products & services are perceived by others relative to your competitiors and from this analysis, to generate strategic options, all with cause & effect scenarios.

ASPAC will conduct this work in consultation with your directors, management, staff, resellers (and frequently with selected customers) to provide unbiased conclusions and define what you may realistically claim as your competitive advantages. We will review the options with you to determine feasibility and priorities, relative to the available mix of financial and other resources.

This work will define what you offer and why you should be regarded as the preferred supplier of these products and services.

• It will be within the bounds of feasibility, corporate culture and available resources

This process will establish the groundwork, processes, priorities and actions for all aspects of effective marketing, leading to a realistic and measurable implementation.

How the Internet has changed marketing forever

Many business managers continue to think that Internet marketing is different from traditional marketing. In fact, your business now has potentially thousands of direct competitors, whereas maybe there used to be a small and finite number in close proximity. This change is almost entirely due to the way in which potential customers seek information and compare the available offers on the Internet. They simply no longer have to rely on the word of a store salesman or the message in an advertisement when they can obtain reviews, comparisons and all sorts of other details on line.

In the current economic climate, at the very least, a fresh approach to marketing is needed. This applies especially to businesses already having a website but not using it as their core marketing tool. A website is not just a visual platform or electronic brochure. It should provide the essential information that potential customers need to select goods and services from a supplier whose values they can trust. It should be the primary tools for building business relationships and communicating values. Information should be provided in the best possible way by ensuring that the site content is informative, interesting, accurate and has the relevant keywords and inbound links to generate enquires that lead to sales.

ASPAC Consulting specialises in information management and this is our major point of difference to most web design and development suppliers. Because the development of the information materials are so critical to the communication process, we will never expect the client to provide the text and other input material for us merely to assemble. This is how we develop integrated marketing and sales solutions that work right across all of the client's operations.

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