Analysis, evaluation & business planning
Strategic planning based on objective assessment of the factors affecting the business now and in the forseeable future is the only realistic basis for effective marketing.
A critical aspect of this is objectivity - the ability to take a fresh view of current and potential markets, define the needs and characteristics of the various purchasers, how your products & services are perceived by others relative to your competitiors.
Developing your value propositions
ASPAC will redefine what you offer and why you should be regarded as the preferred supplier of your products and services. We do this in consultation with your directors, management, staff, resellers (and frequently with selected customers). We will review the options with you to determine feasibility and priorities, relative to the available mix of financial and other resources.
This process will establish the groundwork, processes, priorities and actions for all aspects of effective marketing, leading to a realistic and measurable implementation.